Independent Anti-Slavery Commissioner

A refreshed look and a new Umbraco website

Deliverables: Umbraco CMS / Website Design / Website Development / UX and UI / Visual Identity

Independent Anti-Slavery Commissioner

Objective

The project’s goal was to redesign and rebuild the Independent Anti-Slavery Commissioner (IASC) website to support their three-year strategic plan, which focuses on enhancing the prevention of modern slavery, improving victim protection, and prosecuting offenders. The new website needed to be intuitive, user-friendly, and modern, providing quick access to key information, clear navigation paths (including a quick exit button), and effectively communicating essential messages to users.

Outcome

67%

increase in users within 30 days

37%

decrease in bounce rate within 30 days

How we did it

We knew that that to align with the IASC’s needs, we wanted to create a simple, clean and modern layout, ensuring the important information was always easy to access. We were keen to focus their core brand ‘teal’ colour throughout, while lifting this with a set of brighter, complimentary colours. We understood from the outset that one particular challenge was going to be finding engaging, thoughtful and relevant imagery, as much of the content is particularly sensitive. In the end we chose to create a series of illustrations that allowed us to bring colour and life to the site in a way that still felt appropriate to the subject matter and the brand.

We developed the website on an Umbraco CMS which as a user-friendly platform, allows the team to regularly publish key reports, manage updates and post regular news and articles. Thanks to its intuitiveness, it’s easy to update and scale up as needed, importantly, to allow for regular news updates on the site.

The website is also hosted on the Umbraco Cloud which offers scalability, automatic updates, enhanced security, and sustainability, enabling the IASC to efficiently manage and deploy their website while tracking and minimising environmental impact.

Check out the full website here.

Testimonial

The Office of the Independent Anti-Slavery Commissioner

Embrace have been great to work from the very start of the redesign of our website. Their expert and friendly team worked seamlessly to understand our needs and goals from the outset, and throughout the process, they have promptly responded to any feedback with innovative design ideas and suggestions to ensure the project kept to schedule and met the brief.

They have built us an incredible website, for which we have received positive feedback from our stakeholders, and they continue to always be on hand to make changes whenever we need them.

Kathryn Parkinson / Communications Team

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