Independent Anti-Slavery Commissioner
A refreshed look and a new Umbraco website
Deliverables: Umbraco CMS / Website Design / Website Development / UX and UI / Visual Identity

Objective
The project’s goal was to redesign and rebuild the Independent Anti-Slavery Commissioner (IASC) website to support their three-year strategic plan, which focuses on enhancing the prevention of modern slavery, improving victim protection, and prosecuting offenders. The new website needed to be intuitive, user-friendly, and modern, providing quick access to key information, clear navigation paths (including a quick exit button), and effectively communicating essential messages to users.
Outcome
67%
increase in users within 30 days
37%
decrease in bounce rate within 30 days
How we did it
We knew that that to align with the IASC’s needs, we wanted to create a simple, clean and modern layout, ensuring the important information was always easy to access. We were keen to focus their core brand ‘teal’ colour throughout, while lifting this with a set of brighter, complimentary colours. We understood from the outset that one particular challenge was going to be finding engaging, thoughtful and relevant imagery, as much of the content is particularly sensitive. In the end we chose to create a series of illustrations that allowed us to bring colour and life to the site in a way that still felt appropriate to the subject matter and the brand.
We developed the website on an Umbraco CMS which as a user-friendly platform, allows the team to regularly publish key reports, manage updates and post regular news and articles. Thanks to its intuitiveness, it’s easy to update and scale up as needed, importantly, to allow for regular news updates on the site.
The website is also hosted on the Umbraco Cloud which offers scalability, automatic updates, enhanced security, and sustainability, enabling the IASC to efficiently manage and deploy their website while tracking and minimising environmental impact.
Check out the full website here.

