Marketing automation and email
With today's informed and self directed customers, marketing automation enables you to nurture leads by influencing and directing them through customer life cycles in a personalised and flexible way.
We help capture preferences whether they’re self selected by the user or implied by their behaviour. This knowledge is stored against customer profiles and we use it to optimise customer journeys, drive marketing communications and inform sales teams.
Strategy & planning
We review your existing customer lifecycle and digital infrastructure and advise on strategy and set-up.
- Review of sales and marketing systems, practices and alignment
- Customer lifecycle planning
- Automation - strategic and tactical recommendations
- Ongoing reporting and analytics
- Best practice consultancy
System set-up
Getting you up and running with a marketing cloud or automation system.
- Platform review and selection
- System set-up, data, templates and integrations
- Training and on-boarding
Lead scoring
We help devise and implement lead scoring that provides the knowledge and understanding on your customers.
- Lead scoring planning
- Tracking implementation
- Preference centres
- Segmentation strategy
Campaign automation
We build automated campaigns that lead you customer through the buyer lifecycle.
- Planning & Implementing automation tracks
- Can including multi format - email, SMS and print
- Pre-defined welcome and event programmes
Managed services
We can provide the team to support or manage as much as your email and marketing automation as you need to outsource.
- Data management and list querying
- Creative design services
- Template build
- Campaign management
- Reporting and analytics
Working with all the leading platforms
We work with many different marketing platforms. We know these systems well and have built integrations and custom applications that integrate with many of them.
We're IBM Watson Campaign Automation and DotMailer agency partners but we also support clients on their own instances of Pardot, Campaign Monitor, Mailchimp and others.
