AI SEARCH VISIBILITY
Smarter visibility in the age of AI search.
We help innovative businesses stay seen in AI-powered search — from answer engines and AI overviews to structured content strategies and tools designed for visibility.
Trusted by global B2B leaders
Proven digital performance
AI is rapidly changing how people search online, and traditional SEO is no longer enough. We focus on making sure your products, services, and content are visible when potential customers are looking for answers, leveraging AI to achieve business goals and drive measurable growth.
AI Search Strategy
We shape visibility strategies that go beyond SEO — aligning messaging, content and structure for performance across AI search and answer engines.
AI Visibility Framework
We design AI visibility frameworks that evolve with the search landscape and map how your content gets seen and cited in queries and in AI answers.
Structured Content & Schema
We design schema-informed technical content architecture, from FAQs to semantic clusters, to help your business surface in AI-generated answers and summaries.
Answer Engine Optimisation (AEO)
We ensure your business and your content can be cited in response to the queries that matter, and help you claim space in the answers users see first.
Technical SEO for AI Indexing
From crawlability and page structure to LLM-ready formats, we audit and update your content in line with best practices for AI algorithms.
Analytics & Reporting for AI Visibility
We build bespoke reports to track visibility and show where you show up, which queries you show up in, what your share of voice is, and your performance vs competitors.
Why brands choose Embrace
• Deep expertise across SEO, content strategy and digital marketing.
• Experience working with regulated and complex B2B sectors.
• Integrated with your CMS, platforms and tech stack.
• Focused on results, not just rankings.
Embrace have been great to work from the very start of the redesign and provided us innovative design ideas and suggestions. They have built us an incredible website.
FAQs
What is AI Search Visibility?
AI Search Visibility is the practice of optimising content to appear in AI-generated search results wherever this may be, whether in answer engines like Google AI Mode and AI Overviews, or on AI platforms like ChatGPT and Perplexity.
Why Embrace for AI Visibility?
We’re not claiming to be AI gurus. But we’re tuned in, switched on, and actively evolving our approach. We’re seeing positive results from our frameworks for AI visibility that blend traditional SEO, structured content, and AI specific optimisations, and we work with you to adapt, test, and scale what actually works.
How does Answer Engine Optimisation (AEO) work?
AEO involves structuring and formatting your content to be easily understood and surfaced by AI-driven tools and search interfaces, often relying on schema, structured data, and semantic relevance.
Why is structured content important for AI search?
Structured content helps AI systems interpret your content clearly, allowing it to be featured in summaries, snippets, and AI overviews, boosting visibility and credibility.
How do I measure performance in AI-powered search?
We use a blend of traditional SEO metrics, visibility and share of voice tracking across answer engines and AI platforms, and performance analytics tied to content surfaced in AI overviews and summaries.
What is Google AI Mode and how does it impact search visibility?
Google AI Mode, or Search Generative Experience (SGE), introduces AI-generated summaries at the top of search results. These summaries change how users interact with results, often answering questions without a click. Brands must now optimise for AI visibility, not just traditional SEO. This includes structured data, E-E-A-T signals, and being referenced by trusted sources.
Can content still rank in LLMs like ChatGPT and Perplexity?
Yes, but not in the traditional sense. Language models like ChatGPT don’t index pages like Google does. Instead, they draw from a wide range of trusted, crawlable content to generate responses. If your site consistently publishes authoritative, structured, and cited content, there’s a higher chance your information will be used and cited in LLM outputs. But the content on your site alone isn't the only way to be cited.
How do I optimise for AI search without losing traditional SEO performance?
It’s not an either/or. The best strategies balance both and adapt accordingly. Start by reinforcing core SEO, then layer on AI visibility tactics and content strategies compatible with AI citation. That way, your content serves both bots and people, wherever they’re searching.
What’s the difference between traditional SEO and AI search optimisation?
Traditional SEO optimises content to rank on static search engine results pages. AI search optimisation, on the other hand, ensures your content is machine-readable, source-worthy, and structured in a way that lets AI tools interpret, summarise, and attribute it correctly. It’s less about chasing keywords and more about clarity, context, and credibility.