For decades (even centuries), financial institutions have relied on reputations for stability and heritage as one of their greatest assets. Trust has long been synonymous with an ability to project an image of steadfast reliability. But in a digital-first world where trust is no longer built through marble-clad branches, but rather through intuitive user interfaces and seamless customer journeys, how does a financial brand with legacy remain competitive?
With fintech startups delivering slick digital experiences and new generations of consumers with different expectations, trust through tradition alone won’t cut it for much longer.