Key Digital Strategy Pillars
Lay the groundwork with awareness (Buy me a drink first)
In B2B, the awareness phase is often overlooked. Building awareness with a new audience before moving to the conversion phase is crucial, guiding prospects from reputation to revenue.
Find where your audience is and double down (Creatures of habit)
Keep it simple and scale what works. Always run tests on other channels to keep learning but by putting more into what you know works, you will bring better outcomes and you’ll see bigger growth without spreading the budget too thin.
Don’t forget about your foundation (House built on sand)
To boost conversions, the common answer is to increase the budget. But bandaid budget fix and an increase won't help. Analyse your website’s user journey and contact form performance to ensure you're making the most of your current traffic before considering more spend.
Consistency in content creation (No radio silence)
You’ve worked hard to bring potential customers to your social channels or blog, but without consistent content, you risk losing their interest and momentum. A steady stream of engaging and relevant content keeps your audience coming back and builds trust - where you'll remain top of mind. Through this, you not only grow your community, but also create a free and direct communication channel with an engaged audience, bringing them closer to conversion.
Re-engage your audience (The second act matters)
Collect audience segments based on how they have interacted with your content across channels. This allows you to re-engage them with follow on messaging personalised to them, which encourages engagement and conversion.