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How to boost your brand with an effective News & Media page

How to boost your brand with an effective News & Media page

News & Media pages are vital assets for your website, especially when designed by a top web design agency or digital agency. Many businesses overlook them, but this is a critical mistake.

News & Media pages are powerful tools for enhancing your brand's visibility and reputation. In this article, we'll unpack why these pages are so important and what to consider when designing them.

Get in touch with our web design team for a free website audit if you'd like to see how we can enhance your brand’s visibility and reputation.

Credibility and Trust

A well-maintained News & Media page shows your company is active and trustworthy. It provides real evidence of your reliability and transparency, key factors for any business, regardless of industry.

Brand Storytelling

Your News & Media page is the perfect platform to share your company's journey. Milestones, achievements, success stories – all of these enable your brand to create and tell a compelling narrative. Effective storytelling is crucial for businesses, and our web design team excels at creating these engaging pages.

SEO Benefits

Regular updates boost your search engine rankings, and this drives more organic traffic to your site. Simple, but effective. Leveraging SEO is essential for online visibility, and as a web design agency, we ensure your News & Media page is optimised to its full potential.

Investor Relations

Shareholders often check this page for updates. It's a key resource for keeping stakeholders informed, regardless of your business sector.

Media Relations & PR

This page is the home for press releases and media mentions, and it should make life easier for journalists and bloggers in hopes of leading to more positive coverage. A streamlined media page is an expectation of visitors and journalists for professional businesses.

What Makes a Great News & Media Page? 


Using Umbraco, we create a content hub that empowers clients to tell engaging stories. Each news item includes easy contact information for journalists, our Media Gallery simplifies image downloads, and videos and images can be seamlessly integrated to enhance engagement.

But it’s not just about features. Presentation matters. We talked to journalists to understand their needs, and their insights have helped us to design user-friendly layouts that meet their needs whilst meeting our clients’, too.

Embrace

Key Features to Include


These additions make the page more functional and user-friendly, and help your visitors find what they need quickly and easily.

Filter Options:
Different content types, such as news stories, case studies, events, white papers, awards, reports, and blog posts.

Featured Article Panel: Showcasing top/most recent articles.

Comprehensive Media Library: Allows for easy filtering by year, document type, and content section.

Embrace

Get Started with a Leading Web Design Agency


News & Media pages have evolved from repositories for press releases to dynamic content hubs, central to your digital presence.

Ready to transform your News & Media page? Get in touch with our web design team for a free website audit to see how we can enhance your brand’s visibility and reputation.

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