A company’s website is the heart of its digital ecosystem and the place where customers, employees, investors and others interact with the organisation. So it needs to be kept in great working order. A regular website audit is a great way to check the health of your website, so you can take the steps needed to keep it working hard, supporting your business goals.
At Embrace, we are offering a free, no-obligation website audit just get in touch to uncover issues that may be hurting your search visibility, negatively impacting your marketing campaigns and turning away visitors. We use industry-leading tools and software combined with our in-house formula to measure performance, mobile friendliness, SEO, security, accessibility and sustainability.
This is the speed and responsiveness of a website. It's about how fast content loads across both mobile and desktop. Website performance is crucial as it directly impacts user experience, search engine rankings, and conversion rates. Research has found that 40% of users will abandon a website if it takes more than three seconds to load. Optimizing your performance will ensure a seamless browsing experience and enhanced user satisfaction. Our website audit includes a performance evaluation.
Mobile usage is higher than ever, with recent research showing that 58% of website traffic comes from mobile devices. So, it’s essential that websites render well on devices that people use on the move. Common issues include pages not scaling to fit the screen size, wrong font size, and touch elements like buttons being too close together. To measure a website’s mobile friendliness, our website audit uses industry leading tools and software check on its performance across a range of devices.
Search Engine Optimization (SEO) is the practice of improving a website's visibility and ranking on search engine results pages. It’s important to rank as highly as possible, since 75% of Internet users never scroll past the first page of search results. Search engines look for elements including title tags, keywords, image tags, internal link structure, and inbound links (also known as backlinks) as well as site structure and design, visitor behaviour, and other off-site factors to determine how highly ranked your site should be in their SERPs (search engine results pages). Improving SEO will rank your website higher on search engines, increasing organic traffic, user engagement, and conversion rates. We use industry leading specialist software to audit a website's SEO.
A focus on website accessibility is needed to comply with regulations and good practice guidelines on making reasonable accommodations for users with a range of needs. Companies should consider, at a minimum, incorporating accessibility features such as alternative text for images, captioning for videos and keyboard-only navigation. When we audit a website for accessibility, we look for issues like the contrast between background and foreground colours, accessible names for buttons and more.
Design and branding
Website design and branding are the visual and creative elements that communicate a brand's personality, values, and purpose to its target audience. Good design and branding are crucial to establish an online presence, build brand recognition and stand out from your competitors. Research has shown that 38% of people will stop engaging with a website if the content or layout are unattractive. To measure your website's design and branding, we assess factors including your website's layout, design consistency, messaging, colour scheme and more.
Understanding the environmental impact of your website will help you ensure it aligns with your corporate commitment to the environment. The worldwide web has a significant carbon footprint. Our website audit uses tools from The Green Web Foundation which is working towards a fossil-free internet by 2023. The audit amongst other things estimates emissions from website usage and hosting.
If you’d like to book a free, no-obligation website audit, you can do so by completing the form on this page.
Embrace is a digital marketing and creative agency that delivers substance, not just surface appeal. With a knack for getting closer to a business and its communication challenges, the agency discovers unexpected opportunities, and creates powerful ideas that take brands further.