The challenge

XVIVO Perfusion are a medical technology company leading the way in organ transplantation. As pioneers in the field of medical science their audience are surgeons, and their teams, operating at the highest level of life saving surgery. Our challenge was to develop a more sophisticated and effective way to connect with these customers and keep the engaged. Not easy when your dealing with time-poor professionals. We developed a email platform and program designed to work harder in those rare moments of downtime.

The solution

We created a strategy for XVIVO's marketing automation centred around emails optimised for the surgical and scientific community. This involved creating engaging copy and messages and responsive design templates that successfully integrated their brand. In-depth analytics and reports across all campaigns helps them optimise and learn to continually enhance their marketing.

Results

Because of the targeted nature and highly relevant content the emails consistently out-perform benchmark statistics.


 

Open rate

37.54%

Industry average - 26.4%

 


 


 

Click through rate

11.48%

Industry average - 3%

 


 


 

Click to open rate

30.6%

Industry average - 10.7%

 


 

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