The challenge
XVIVO Perfusion is a medical technology company leading the way in organ transplantation. As pioneers in the field of medical science they need to communicate with surgeons, and their teams, operating at the highest level of life saving surgery. Our challenge was to refresh how the brand is visually expressed to more closely reflect XVIVO as innovators.
The solution
We created XVIVO: INSIGHTS a regular email newsletter. The emails contain reviews of the latest scientific papers from within lung transplantation world. Readers can click to access more information in the insights section of the XVIVO Perfusion website. The content is deeply scientific and highly targeted at professionals from the lung transplantation world.
Deliverables
Brand identity guidelines | Visual toolkit | Marketing communications | Brand templates
