Edmond de Rothschild
Digital Transformation for a Global Audience
Objective
Edmond de Rothschild is more than a bank, with a long history of providing a range of investment services to their clients the name is synonymous with the trusted management of wealth.
We were tasked to build 25 websites in total with 6 languages across 12 regions, with four key objectives:
1) Create an overarching corporate website and a new separate standalone website for the Asset Management business.
2) Incorporate a new design to reflect a new brand identity of “Rooted Luxury”.
3) Empower editors to update all content via an enterprise content management system.
4) Ensure all requirements were met for relevant regions, geographies and languages.
in new users.
in engaged sessions.
in traffic from search engines.
How we did it
Tasked with a full digital overhaul for Edmond de Rothschild, we designed and built standalone Asset Management websites across 12 regions with 25 sites in total, including redeveloping the corporate site to better reflect the Group’s broader services. These websites also required multi-lingual support, regional autonomy, and clear user pathways for key audiences.
Built on Umbraco CMS and hosted on the secure and reliable Umbraco Cloud, our solution used a scalable, modular architecture that allowed teams across the globe to customise content while easily maintaining brand consistency. Enhanced security (Azure + Cloudflare) and integrated analytics (with Umbraco Engage) strengthened performance and governance.
The project has seen excellent results and was well-recognised, being awarded Gold at Vega Digital Awards for the Multilingual Site category.
