Vacherin is an independent caterer providing in-house restaurant and dining services throughout the capital. They are a dynamic, personality-driven business who pride themselves on doing things a bit differently, but with a website that felt too corporate and dated. Our challenge was to develop a new online experience that truly reflected the passion and personality in the business. A process of culture and personality mapping helped us find the authentic ingredients needed.
At the heart of our creative vision for the new website was to bring to life the vitality and joy of catering. Rather than pristine imagery of food – a direction many competitors take – videos showing the playful, quirky side of their people were used, together with an expressive and raw typographic flourish throughout. Showing the people behind Vacherin was especially key and here we took a different approach that really showed what drives them.