Surrey and Sussex Police were looking ahead to the London 2012 Olympics, where events were being held, and needed to update ageing websites. The ambition was an online presence that gave a wide audience group (from advanced digital native millennials to less tech-savvy users) the ability to engage with their local police officers and access relevant information. Our challenge was to develop a robust CMS-driven site enabling real-time content and dynamic contact with the public, in three months. We started by researching user needs and motivations, including and the neighbourhood policing teams who would need to manage content and their own areas of the site.
Our approach was mobile-first, with integration and promotion of social media, plus the use of geolocation to deliver local content based on location. We developed a digital experience that empowered the user with self-service, maximising efficiencies for stretched police resources – this achieved wider force and governmental objectives. Our Umbraco CMS expertise helped deliver a highly complex architecture that was easy to use. We developed full website guidelines and provided training sessions for Police teams.
We've delivered a solution that is not only flexible and future-proof, but has transformed how local Police teams connect with their communities.