Communicating a brands purpose, personality and sustainable credentials, both internally as well as externally, has never been so important. Especially so, for companies such as Mölnlycke Health Care, which operates in over 100 countries. Their corporate magazine and sustainability report was lacking traction at a vital time for the companies growth ambitions. As a well established partner with a deep understanding of Mölnlycke, we were the first port of call to help give this a fresh lease of life.
We recognised the importance of sustainability, not only in this industry but throughout the world. We put it at the heart of the project and showcased how everyone involved with the business makes a difference, from CEO, to partners, employees and consumers. We gave it a fresh feeling of authenticity whilst still reflecting the brands Swedish background and ethos. We wanted to ensure the spirit of sustainability was achieved not only in the content, but through every aspect of production and print, from locally sourced photographers to printing on 100% recycled paper.
‘Really happy with the end result. The magazine has a new, fresh look and yet still feels very Mölnlycke Health Care.’
Jennifer Westlye - Mölnlycke Corporate Communications