TRIVIUM PACKAGING
Bringing Metal Packaging to Life with Engaging Product Photography Designed for Impact
Objective
As a global manufacturer of sustainable metal packaging, Trivium Packaging needed a compelling way to showcase its products to customers. While their packaging serves as a blank canvas for clients to create striking designs, once decorated, the connection to Trivium itself is often lost.
The challenge was to develop a distinct, ownable visual identity for Trivium’s products – one that not only highlighted their versatility but also brought them to life in a way that felt engaging, relatable, and aligned with the brand.
with custom imagery.
developed and photographed.
How we did it
We started with a design-led approach, creating a set of bespoke, Trivium-branded packaging designs tailored to key market sectors. The goal was to develop a flexible but cohesive system that ensured versatility while maintaining strong visual alignment to the Trivium brand.
With these designs in place, we planned and executed a three-day photoshoot in collaboration with award-winning photographer Slater King. Carefully sourced locations, diverse models, and real-life scenarios brought Trivium’s packaging into the hands and homes of consumers. This wasn’t simple product photography – it was storytelling photography. Each set of images depicted the packaging in action, reinforcing its role in daily life and elevating its perception from ‘container’ to ‘experience.’
All of this resulted in a powerful library of ownable, high-quality lifestyle imagery and video assets that now form the backbone of Trivium’s product marketing to be used across digital, social, and trade advertising, to better engage customers and drive brand recognition.
