Seven Investment Management, or 7IM for short, are an innovative company with a team of over 200 investment experts managing over £11 billion of their clients money. They have a distinctive attitude, exemplified in their 'Radical Commonsense' approach, and our challenge was to create a new online experience for 7IM that did what so few competitor websites did not: deliver understanding and inspiration in a clear and straightforward way. We got under the skin to full understand and align audiences needs and how a company big on service can meet them.
As the saying goes "don't hide your light under a bushel", and that was our approach. Too often in the investment sector valuable content is made hard to find, so we designed and developed a website that brought 7IM's rich content to the fore, and to life – through a video channel, podcasts and apps. The result is a vibrant and dynamic online brand experience that marries inspiration and simplicity. How radical.
"We worked very closely with Paul and the team to develop a much more engaging website to showcase how we could help both private Clients and Financial Intermediaries. The Embrace team spent a significant amount of time understanding our audience requirements and business needs. Since launching in November 2016, we have seen an 30% increase in unique users, a 58% increase in mobile users and page views have increased by 25%. We couldn’t have achieved this without the help from Paul and his lovely dedicated team!"