XVIVO Perfusion are a medical technology company leading the way in organ transplantation. As pioneers in the field of medical science their audience are surgeons, and their teams, operating at the highest level of life saving surgery. Our challenge was to develop a more sophisticated and effective way to connect with these customers and keep the engaged. Not easy when your dealing with time-poor professionals. We developed a email platform and program designed to work harder in those rare moments of downtime.
We created a strategy for XVIVO's marketing automation centred around emails optimised for the surgical and scientific community. This involved creating engaging copy and messages and responsive design templates that successfully integrated their brand. In-depth analytics and reports across all campaigns helps them optimise and learn to continually enhance their marketing.
Because of the targeted nature and highly relevant content the emails consistently out-perform benchmark statistics.
Industry average - 26.4%
Click through rate
Industry average - 3%
Click to open rate
Industry average - 10.7%