Activity Report - 1st August to 30th November 2016
This monitoring period saw the fallout from Britain voting for Brexit. Also, the run up to the U.S. election and all the drama that ensued with the Trump victory.
So surely plenty to talk about on Twitter, let’s look at what the UK Asset Management industry got up to, these profiles all seem to be aimed at the Professional Investment audience.
In this review:
The most new followers this quarter goes to Columbia Threadneedle with an impressive 25% increase, taking their total followers to 8,089.
Spikes of new follows came after Mark Burgess involvement in gender diversity progress plus comments on Trump's victory.
Most active this quarter goes to GAM with an impressive 1221 tweets, averaging at 300 hundred tweets a month. 700 more than second most active Standard Life Investments.
GAM were very active commentating on emerging market behaviour, their engagement spiked after the rally in the emerging markets and unsurprisingly Paul McNamara's views on what Trump might mean for the markets.
Biggest reactions per posts
But by far the largest reactions per post goes to Standard Life Investments (Global)
They clocked up on average, 19 reactions per post, 7742 reactions overall in the 4 months from their 418 tweets.
Standard Life's sponsorship of the Ryder Cup contributes heavily to their engagement on Twitter, content includes live updates of the event and competitions.
The most number of impressions achieved in during the 4 months was approx. 1,350,000 achieved by Standard Life Investments (Global) taking the top spot again due to their high activity rate – 418 tweets meaning an average of 3,227 impressions per tweet.
Best Engagement for a tweet
Engagement = most re-tweeted, liked and favourited
First place - M&G (Bond Vigilantes) @ 2,252
Sometimes an off-the-cuff light-hearted post can raise a smile. This tweet from Bond Vigilantes certainly did that.
Runner-up - Legal & General @ 216
There's good engagement for Legal & General's charity push raising £159 for Children with Cancer.
Highest visibility for a tweet
Visibility = Composite score to assess how visible a piece of content is, based on channel, engagement and influence of author
First place - M&G (Bond Vigilantes) @ 336
I wonder if the person who wrote this sign, ever knew it would feature as the most visible tweet.
Runner-up - Standard Life Investments Adviser @161
We see again how a good interactive poll can drive visibility and interactions.
Most impressions for a tweet
First place - M&G (Bond Vigilantes) @ 30,003
This really relates to the number of followers. Strong following for Bond Vigilantes and Columbia Threadneedle see them score here. Interestingly Bond Vigilantes has more than 3 x the number of followers than any other professional investor focussed Twitter channel.
Runner-up - Columbia Threadneedle @ 8,068
Best engagement rate for a tweet
Weighted sum of the interactions generated by owned content
Channels with a fewer number of highly engaged followers tend to score highly on engagement.
First place - M&G (Equities Forum) @ 728
Runner-up - Architas @ 122
We track a broad range of Asset and Wealth Managers social media accounts and provide custom reports and analysis. Please get in touch if you would like further information - on twitter @ThisIsEmbrace, by email [email protected] or by phone +44 (0)20 7336 7633.