Surrey and Sussex police forces both needed new websites and came together to maximise budgets.
The ambition was an online presence that gave a wide audience group (from advanced digital native millennials to less tech-savvy users) the ability to engage with their local police officers and relevant information.
Key requirements included:
A mobile first approach, integration and promotion of social media, use of Google mapping to deliver local content based on location and empowering the user with self serviced approach where possible to reduce unnecessary contact.
The sites are managed via an intuitive CMS which can handle users of varying technical ability and allow for content to be published to the separate sites or shared across both. The solution is flexible and fit for the long term.
Embrace conducted requirements gathering sessions with stakeholders from both Surrey and Sussex. User requirements were identified and site maps and wireframes were then created. Mobile, Desktop and Tablet designs were all based on user insight and web best practice. The site was developed and a rigorous QA process was conducted ahead of go live.
We built the websites on Umbraco CMS with both off-the-shelf and bespoke functionality. All this helps maximises efficiencies in internal resources and time, achieves both force and governmental objectives, and also provide users with an intuitive, mobile-first website.
The site is now live and integrated with their digital comms platforms. We’ve seen a large increase in site visitors and interestingly the majority of site visitors are now driven by content being posted to social media channels.
The police have also noticed a dramatic increase in self service by the public, this includes reporting crime and completing forms and applications via the website.