Shakespeare's Globe

Our Theatre: The Winter's Tale

Challenge

Creative communications agency Embrace were commissioned to create dynamic and energetic creative branding campaigns for The Globe’s ‘Our Theatre’ youth productions of The Winters Tale working local students from Southwark schools. The Globe wanted to get school children involved in the creative ad campaigns and the design process to help shape the classic Shakespearian productions into more modern and urban entities.

Strategy

We ran a series of design workshops for children participating. They were aged between 6 and 16 and the sessions gave them a chance to input into the creative process from brief to ideas to design. We created the bespoke design workshop, using our own methodology to elicit feedback. Final designs were voted on with a consensus from both the education team and children alike, meaning everyone was very happy with final concepts. 

Result

The visual brand identity for The Winter’s Tale, featured a tree with finger prints making up the leaves. This reflected the core themes of the play relating to identification as well as reflecting the students’ unique input into the process, symbolised by the individual fingerprints. The visual brand identities were rolled out across a range of brand assets including invites, e-vites, programmes, posters and T-shirts.     

Thank you for your hard work and creativity invested in Our Theatre 2012... the design process this year really captured the participatory spirit of the project, honoured the young people’s ideas and brought a new level of learning. The end result looked awesome.

Maggie Tildesley, Community Projects Manager

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