Brand identity for science based charity


Creative communications agency Embrace were challenged to create a new corporate identity for independent charity SATRO, which inspires young people about their future careers in science and technology. 

The new SATRO branding was to mark the charity’s 30th anniversary and needed to attract and engage a young audience across a range of touchpoints.  With a series of high-profile launches kicking off with the annual SATRO Summer Science Festival, the pressure was on to create a campaign that would reflect the charity’s status within the community. 


Following in-depth conversations with key members of SATRO staff, creative communications agency Embrace wanted to reflect how SATRO helps bring STEM subjects to life, engaging both industry and school children in the process. The concept of a chain reaction from initial exposure all the way through to employment in industry was formulated which visually captured the energy and excitement of everyone involved in SATRO from the children to the volunteers.


The resulting visual identity, based on the concept of a chain reaction, was inspired by a Heath Robinson-style machine, but modernised to reflect the types of challenges the children are often set in SATRO workshops.

​The visual assets comprise of five different letters, unique in their own right, created using Cinema 4D software, representing the different STEM subjects covered. The letters were rendered as flat black and white forms to create the logo, which have a blue thread to show the ball whizzing around the letters outlining the journey of the chain reaction.

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