Mölnlycke Health Care previously published a corporate magazine which was combined with their sustainability report but the company wanted a new, fresh editorial and pictorial direction for its magazine and 2014 Sustainability report.
The company’s sustainability report focused on many aspects of their approach covering human rights, fair labour practices, the environment, fair operating practices, consumer issues, community involvement and development.
Working closely with the client, healthcare marketing agency Embrace developed the contract publishing brief.
We put sustainability at the heart of the project and showcased how everyone involved with the business makes a difference, from CEO, to partners, employees and consumers.
The agency wanted to ensure the spirit of sustainability was achieved not only in the content, but through every aspect of the production and print output.
As a result, rather than commission one photographer to travel to all Mölnlycke Health Care divisions globally, this involved Embrace sourcing, commissioning and briefing photographers locally from Sweden to Thailand. Similarly, the magazine was printed on 100% recycled paper.
From a visual perspective, the agency art-directed all photography and refreshed the magazine design to give it a more modern feel to house business updates, features and interviews that had been conducted at all levels across the organisation.
Meanwhile, the sustainability report was upgraded to a contemporary A5 leaflet featuring infographics and visual representations of data
The end magazine and report are clean and simple with a global approach while reflecting the magazine’s Swedish background and ethos. Both the magazine and report have been well received by the client, the corporate communications division of Mölnlycke Health Care.
Jennifer Westlye, Corporate Communications, says, ‘We are very happy with the end result. The magazine has a new, fresh look and yet still feels very Mölnlycke Health Care.’
The magazine and the report have subsequently been made available to all employees and all markets. There was a print-run of 3,000
It is also available online through the company’s website: www.molnlycke.com/magazine