Epaderm

Healthcare Brand Refresh

Challenge

Mölnlycke Health Care wanted to introduce a new, larger, more economical 1kg pot to their existing Epaderm range and use the opportunity to refresh the look and feel of theirproduct literature.

They commissioned healthcare design and branding agency Embrace to create a more mature look for the product that would appeal to a wider target audience, which included both professionals and consumers.

Strategy

Embrace created a marketing campaign around the concept that Epaderm can be a ‘bigger part of your life’ – a real everyday essential.

We commissioned a photo shoot to produce imagery with a positive, lifestyle feel whilst showcasing the product as ‘part of your life’ with copy to match.

The flexible nature of both imagery and language allowed us to champion Epaderm’s many benefits in a clear and engaging way.

Result

One of our most successful longterm healthcare marketing campaign case studies, the healthcare brand refresh fulfilled our client’s brief.

The brand refresh was rolled out across all Epaderm communications, including press advertising, GP leave behinds, patient literature and exhibition graphics.

This was the second time Mölnlycke Health Care had commissioned healthcare branding agency Embrace to assist in the development of Epaderm's marketing. The previous campaign aimed at bringing the professional product to an OTC market achieved a 6.2%increase in marketing share and 11% sales increase, whilst winning a Design Effectiveness Award too.

The designs cut-through a crowded market so we grow revenues. You can’t ask more of a sales campaign.

Anna- Marie Sceats

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