Lazard Asset Management

US Equity Fund Promotion

Challenge

The Lazard US Equity Concentrated Fund is an all cap, concentrated fund that seeks long-term capital appreciation.

With US markets rallying strongly under the Trump victory, Lazard wanted a campaign that they could roll out digitally to professional investors.

Strategy

The fund typically invests in 15–35 US companies with market capitalizations generally greater than $350 million.

We wanted instant recognition of the US so used a satellite image covering the states and highlighted the concentration by showing the illumination of major cities.

Result

A great campaign for Lazard that can be rolled out for as long as US markets rally - no pressure Donald!​

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