The Lazard US Equity Concentrated Fund is an all cap, concentrated fund that seeks long-term capital appreciation.
With US markets rallying strongly under the Trump victory, Lazard wanted a campaign that they could roll out digitally to professional investors.
The fund typically invests in 15–35 US companies with market capitalizations generally greater than $350 million.
We wanted instant recognition of the US so used a satellite image covering the states and highlighted the concentration by showing the illumination of major cities.
A great campaign for Lazard that can be rolled out for as long as US markets rally - no pressure Donald!