Francis Crick

Francis Crick Creative Campaign

Challenge 

The Francis Crick Institute set a print brochure brief for creative communications agency Embrace to communicate its main principles and strategic objectives to its varied audiences. Formerly, the UK Centre for Medical Research and Innovation, the Francis Crick Institute is the world-leading biomedical research centre. 

The Francis Crick Institute also needed to promote the world of science to the surrounding communities.

Strategy 

For its creative branding, the Institute had created a strategy document entitled Discovery Without Boundaries.

We needed to share the ethos effectively as well as creating something accessible. 

Result 

As the print brochure design inspiration, we created a visually intriguing look which expanded the coloured shards from out of the logo, to reflect the breaking of boundaries. The pattern symbolises the vision of collaboration and innovation between the scientists at the institute as well as conceptualising the institute’s break out into surrounding communities and its impact in the world of science. 

We delivered a run of 6,000 brochures together with a community ‘spin off’ version as a fold out poster. There has been increased awareness surrounding the institute as a result of the brochure’s distribution. 

I like working with different creative communication agencies as they all have different ideas and ways of using our brand. We chose Embrace as we really liked their previous work and they had a lot of clients in a similar field to us. We felt that they would be able to understand our aims and objectives and develop a fresh look and feel for our strategy documents which reflected our identity and ambitions.

Alex Hall, Communications Manager, Francis Crick

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