Castle Trust

Financial Services Marketing


To develop a look and feel for the new advisor-focussed side of the Castle Trust business that would translate both on and offline with corresponding collateral. The Castle Trust has a unique positioning within financial services, offering highly specialised products. 

The challenge was to raise awareness around this new Castle Trust brand start-up, getting independent financial advisors to engage with them and promote individual products. 


We used the idea of paper to illustrate transformation and potential – expressing this through origami to communicate how a problem can be transformed into a solution, with Castle Trust's help. 

As each product resolves a variety of issues origami lends itself well to the concept as paper can be transformed into a variety of forms.


For this specialist financial services marketing campaign, we created a broker-focused website, including an online accreditation exam combined with a targeted on and offline advertising campaign to help raise the business’s profile and drive traffic.

I've worked with Embrace on various financial services marketing projects for the past 10 years and in one particular instance we created an award winning campaign together. ‘With Castle Trust, they have excelled in terms of the quality of their strategic and creative ability, digital skills and most importantly working to tight deadlines! Not only am I thrilled with what we've created together, but we have already started to make an impact, seeing a considerable increase in business in only two months. The quality of service, determination, insight and client servicing is second to none.

Jeff Knight, Castle Trust

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