Atlanticomnium

Premium website for premium investment manager

Our brief

Atlanticomnium is a specialist bond fund manager based in Geneva and the UK.

They came to us with a challenge to extend their existing brand by creating a strong proposition for the business and develop a website that expressed this and their premium personality.

Atlanticomnium invests in strong companies but their approach is to look deeper down the debt structure to deliver greater but good quality returns.

They are independent but also advise and manage funds for GAM.

 

Strategy

We started by creating a new proposition – A Different Dimension In Corporate Bonds and expressed this visually with strong and striking imagery portraying dimensions.

The old website was dated and hard to both navigate as a user and update from the business’s perspective. Visually, the graphics had little meaning and lacked inspiration.

We were tasked with designing and building a new modern and premium website that represents the business effectively and allowed the marketing team to take full control of all updates.

We developed a simple architecture and user journey that enables a visitor to get a good understanding of Altanticomnium by scrolling through the home page but at any point the user can jump deeper into more detailed content.

The site is built on an UMBRACO CMS enabling easy updates by the Atlanticomnium team. We also used our rich library of fund management tools to quickly deliver the required functionality, this includes fund prices and literature.

Solution

• Modern premium sophistication – acknowledging heritage and history

• An elegant and highly visual parallax approach built for traditional financial services audiences

• Rich data integrations

• Live prices

• Automated Factsheet upload

• Literature library

• News area

• Sign-up for email alerts

• Optimised for mobile & tablet

• Set-up for search engine indexing

• Fully updatable

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