The theatre marketing campaign promoted the Shakespeare’s Globe Exhibition and Tour, which gives visitors the opportunity to learn more about Shakespeare’s life and the history of the theatre.
Embrace created a distinctive 360 advertising campaign to engage audiences across different channels; outdoors, in-site, online and across print.
The advertising campaign focuses on promoting the entertainment experience of Shakespeare’s heyday featured in the Globe Exhibition and Tour and contrasting it with popular entertainment today. It looks at the fashions, the audience reactions, experiences and incidents in the Globe’s history to excite the theatre’s target audiences.
The campaign will run until autumn 2015 but got its first airing over the weekend with animated advertising across the Underground.