The briefing was to showcase specially commissioned research about how investors and advisers are making sense of online communications.
Over the past few years, financial services communications agency Embrace has witnessed shifting behaviour amongst both professional and private investors and wanted to unearth evidence to inform more effective campaigns and gain further clarity around the role of content and particularly financial services social media.
The briefing gave two different insights into how to market financial services online:
The first entitled ‘Connecting with Investors’ showcased the research findings while the second looked at ‘How are Asset Managers using Social Media?’, illustrating different financial services social media campaigns from the big players and when it comes to innovation, how the States is leading the way.
The session was well attended with representatives from GAM, Ashcourt Rowan, Jupiter Investment Managers and Neptune Investment Managers among others.
Digital Director Paul Wreford-Brown said, ‘I’m thrilled by the response to our research – while it’s already helped shape our thinking at Embrace, it was great to see that it resonated with FS attendees too.
‘There’s still undoubtedly a challenge for social media for financial services but the opportunities for content marketing services are evolving and very exciting.’
Attendees left with presentations, Embrace Moleskin notebooks and coffee from Workshop Café in Clerkenwell.
Financial services communications agency Embrace will be holding a further breakfast briefing for all those who weren't able to attend the one in March. If you’d like to come, please contact Paul Wreford-Brown, Digital Director at This Is Embrace at firstname.lastname@example.org or call on +44 (0)20 7324 5178 or +44 (0)7968 976108